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4 articles
AI tools can turn a long research report into a confident board slide in minutes, but speed is not the same as traceability. This article argues for a one-page provenance record in every UK insight deck, covering source, sample, date, method and known gaps, so decision-makers can test the evidence before it shapes a budget.
DIY survey tools have made research look effortless, but a polished dashboard is not the same as trustworthy evidence. This cautionary analysis sets out where UK SMEs should draw the line between useful exploration and decisions that need a stronger research design.
Most UK SMEs cannot justify a five-figure research budget for a single decision — and often do not need to. This step-by-step guide describes a structured two-day sprint using existing data, targeted desk research and five customer conversations, plus clear signals for when a sprint is sufficient and when the stakes demand something more robust.
UK SMEs are not short of data; they are short of usable evidence. This practical opinion piece defines insight debt, explains why it builds up in busy firms, and sets out a three-step audit for turning existing material into decisions—and knowing what to stop collecting.